MARKETING: Boost sales with product promotions and partnerships
The year 2012 brought challenges and opportunities as store traffic decreased and online shopping and e-book purchases increased. But research shows that consumers still want the community that exists with retailers, and that allows us to think creatively about initiatives that can increase interaction and sales.
When thinking about new marketing and promotion opportunities, here are a few key components to consider:
Traffic: What areas of your store are most highly trafficked? For many, one is the gift section at the front of the store. Why not do a test and move several of your top gift books there as well? The impulse nature of that area will also likely lead to increased gift book sales. ... read full story