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Wednesday, July 14, 2010
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GENI: Signs of hope in St. Louis
A message from Geni Hulsey, president of the Church Bookstore Network:
Since 1993, I have packed my bags and headed off for the CBA summer event that brings together vendors and store managers, frontliners, internationals, authors and artists and others affiliated with Christian retail.
Though I am always excited to see friends—vendors, store managers and workers—and to look for new products and talk with authors and artists, my anticipation was different as I made my plans to attend this year's International Christian Retail Show (ICRS). ... read more
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FREE BARGAIN SHOW ENTRY
Church bookstore representatives are being offered a free registration to The Great American Bargain Book Show (GABBS) in Boston.
At least half of the vendors scheduled to attend GABBS at the Hynes Convention Center, Aug. 19-20, will be offering popular Christian titles for as little as 10 cents on the dollar, according to GABBS organizer Larry May, who said about 40,000 book titles will be available. "This is a great opportunity for church bookstores to stock up for the coming winter holiday season," he said. ... read more
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INSIGHTS: Dealing with deluge
Few retail stores ever get dozens of people suddenly flooding in at the same time—let alone several hundred. But many church bookstores see huge crowds cramming into their little spaces with surprising regularity, between or after services. How are you to deal with this?
During the week, your days probably involve waiting on one customer at a time and quiet periods of restocking the shelves and ordering more product. But during deluge times, everyone needs to grab a bucket. ... read more
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PICTURE OF THE WEEK: Spell it out!
Sometimes it pays to state the obvious. This simple but effective display brings together a selection of seaside-related items, but the addition of the "Nautical Gifts" sign makes it clear that the items are for sale, not just decoration—and could also remind a shopper of a birthday or other celebration coming up.
click here to see entire picture
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ADVICE: Dear Betty Bookstore
People talking on their cell phones distract other customers in our store. What should we do?
Those pesky cell phones. We can't even put them down to shop.
You can handle the situation in three ways. You can adopt a strong "silence, please" policy about cell-phone use and post it on signs at the entrances to the store and also around the store. Hopefully your customers will follow your guidelines and take a break from their phones. But many times even the most stringent signage will not stop the problem. ... read more
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CHURCH LIFE: Identifying core customers
A church bookstore needs to be sure to serve well its core customers—active church members—and a new study from the Barna Group helps them identify who those people are.
Looking at expressions of "group" faith, such as church attendance and participation in small groups, adult Sunday school programs and church volunteering, the researchers found:
Women lead the way. They drive most faith participation. A majority of weekly churchgoers are women (53%). Small groups that meet for prayer or Bible study (60%) and Sunday school programs for adults (59%) are also more likely to be attended by women. Similarly, a majority of church volunteers (57%) are female. ... read more
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ANSWERS OF THE WEEK: Learning the hard way
We asked: What lessons have you learned from making mistakes?
When we started our bookstore 10 years ago, we tried to be all things to all people. Whatever people asked us to carry we did, including shirts, hats, wall art, gifts, jewelry and church logo items. We really didn't know what people would buy. Staff members would ask us to carry certain products or keep a large quantity of a certain book on hand. We felt we had to carry whatever they asked. ... read more
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SCRIPTURE OF THE WEEK
"My son, preserve sound judgment and discernment, do not let them out of your sight."
Prov. 3:21, New International Version
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